Many think that disruption means “newer, better, faster”, but it rather describes a subtle transformation. A transition that is not bold but rather silent and slow in the beginning because it appears to be the inferior product to the existing products. In the beginning, only a few people (“innovators”)realize it and make use of it. It is adopted across more and more consumers and businesses. Eventually, with the necessary investments and changes in consumer/business sentiment and behavior, it makes the introduced products and services more accessible and affordable to a much wider audience.

Disruption is a key to unlocking new markets and one of the most important drivers to our potential prosperity.

This short article is dedicated to the godfather of “disruptive innovation”: Clayton Christensen. If you want to know more about him, please read the following article.